Production: El Perro en la Luna.
Set Designer: Maria Gutierrez
The idea was to make the release party of the new TV channel "LaNacion+", a news channel that was "under construction", in a real construction site.
This is why the design of the furniture, bar and stage was entirely made in a "concrete look". Also, many construction materials were used on the night of the event to create light structures, such as scaffold towers, etc.
The concept was also about the future of new media, so we worked together with "El Perro en la luna", to develop many light devices and screens interconnected with each other. Content was produced during the event that was streamed in real time and therefore becoming interactive.
Since this was a press event, we took special care of the Press backgrounds, and also constructed a Video Booth that was also interactive with the screens all around the site.